This course will help prepare you to conduct public relations suitable for small start-up, issues management, marketing communications, fundraising, and most employees, customers, members of the community, government regulators, professional organizations and support systems in place for PR practitioners.

DURATION

3 weeks.

WHO SHOULD ATTEND

• Senior members and managers of an organisation who need to understand the importance of public relations and the need for media skills training
• Marketing professionals who should understand public relations and the need for healthy interaction with the media
• Members of branding agencies who assist organisations in their branding and public relations strategies and plans
• Human resource professionals who are also involved, to a certain extent, in branding activities of an organisation
• Investors and stakeholders interested in understanding the importance of public relations in maintaining the prospect of an organisation by providing facts related to future business opportunities
• Any other professional interested in knowing more about public relations and media skills