Carolyne NyahuroDigital Marketing Executive
Areas of Expertise
- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
- Creating and executing E-mail based marketing campaigns
- Executing Social Media efforts and striving to improve the results in terms of KPIs
- Reviewing and actively managing online assets and sources
- Promoting products and/or services in the digital space
- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
- Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Carolyne, as a Digital Marketing Executive, focuses on digital media for the company. In particular, she excels when it comes to customer service and client rapport building on our social media and email conversation.
Amongst Carolyne’s other responsibilities, she acts as the main point of contact for existing IRC clients on our digital media. In this guise, she helps scope any further training need the client might have, as well as holding discussions to agree on the right solution.